For the launch of the Droid Turbo, which features a battery that can work for up to 48 hours, we leveraged the Latin Grammy's event in order to create the first 48 hour song, all generated in real time through true conversations through twitter.
Gold – Interactive, Activities in Social Media: Viral Marketing
Silver – Interactive: Online Campaigns
Bronze – Promotion: Events, Promotions & Sponsorships
Bronze - Creative Effectiveness
Best use of Social Media / Digital.